About Little Caesars® Headquartered in Detroit, Michigan, Little Caesars was founded by Mike and Marian Ilitch in 1959 as a single, family-owned restaurant. Today, Little Caesars is the third.
The Little Caesars Pizza mascots at the 2012 Little Caesars Pizza Bowl at Ford Field. (Photo by Mark A. Cunningham/Getty Images) You’ll never look at the Little Caesars logo the same way ever again.
Little Caesar’s is one of the largest pizza chains in the United States. it also operates and franchises pizza restaurants internationally in the Middle East, Canada, Australia, Asia, the Caribbean, and Latin America. And although it only offers dine-in carry out option only, the pizza chain still remains to be the third-largest pizza restaurant in the country. Let’s find out how this restaurant came to be.
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Little Caesar’s Humble Beginning
The pizzeria was founded by Mike Ilitch and his wife Marian Ilitch in May 1959. Little Caesar’s first location was in a strip mall in Garden City, Michigan and back then it was named “Little Caesar’s Pizza Treat”. The pizzeria is known for its popular catchphrase, “Pizza! Pizza!” which was introduced in 1979 for their advertisement which featured their promo for two pizzas for the price of one.
At first, Little Caesar’s offered chicken, French fries, spaghetti, and of course, pizza. And during their first week on business, Mike and Marian Ilitch sold over 296 pizzas and they soon realized that offering a quality product at low prices was their key to success. Their business proved to be profitable and they managed to open a second restaurant in just two years. And by the end of the 1960s, Little Caesar’s had built and franchised over 50 restaurants including one in Canada. At first, Little Caesar’s offered a delivery service but during the 1970s, the company switched to carry out policy.
In 1971, Little Caesar’s began offering it two-for-one concept and made it a permanent feature of the company’s marketing campaign. This campaign forced competitors in some areas to copy their two-for-one offer.
What’s unique about Little Caesar’s pizza is that they use only natural ingredients like high-gluten flour pizza dough, grade A cheese and specially grown California tomatoes. They also pride itself of their use of all-natural spices compared to the synthetic flavorings which are used all over the pizza industry.
Little Caesar’s continued its rapid growth and marketing innovation during the 1980s. The pizza chain had 226 units with sales of 63.6 million dollars. And their mid-decade annual sales had grown to 340 million dollars. Little Caesar’s achieved this successful expansion by market saturation, offering two pizzas for the price of one and their carryout only policy. Almost 98 percent of Little Caesar’s stores only 1,200 to a 1,800-square-foot unit which offered takeout only. This resulted to lower overhead and maintenance compared to the other pizzerias who offered sit-down and delivery-only service because their stores require fewer busboys, waiters, dishwashers, waitresses.
Little Caesar’s is a family business. Mike, Marian, and several of their children are involved in their business. Mike and Marian see to it that all of their seven children has a role in the success of the company. And in fact, the ties extended beyond the immediate family because almost 85 percent of Little Caesar’s franchisees are relatives which have as many as three generations who are involved in the business. Mike Ilitch also stated that the company’s vice-presidents all started out their work in the restaurants which also helped the company’s rapid growth.
As of 2018, Little Caesar’s can be located in countries such as Canada, Honduras, Mexico, Costa Rica, Guam, the Philippines, Panama, Jordan, Bahamas, Turkey, Egypt, Bahrain, Australia, and Guatemala.
And aside from their two-for-one deals, they are also famous for their Hot-N-Ready menu which was designed to make their popular items available for immediate carry-out. One of their famous pizza is the DEEP! DEEP! Dish pizza which was added in 2013. They also offer flavored bread and chicken wings.
Little Caesar’s Fun Facts
The pizzeria’s logo was first sketched on a napkin which was done by Don Silverstein when Little Caesar’s first opened their store in 1959.
Little Caesar’s were one of the first pizza chains to use a conveyor oven.
Little Caesar’s cannot use their famous catchphrase “Pizza! Pizza!” in Canada because there was already a pizza chain in Canada named Pizza Pizza when they launched their motto.
The had hired Bill Murray, chef Kerry Simon, and Eminem before they became famous.
Mike and Marian Ilitch own the Detroit Tigers and Detroit Red Wings.
Little Caesars owns a food truck which feeds the hungry for free.
The Little Caesars secret menu could be just what you need if you’re looking to spice up the traditional Little Caesars menu. This secret menu offers a few interesting tips and tricks to help you get more from your favorite pizza place.
You can make their famous Crazy Bread a little crazier, you can load-up on your favorite toppings, and much more.
Be sure to check with our Little Caesars Nutrition Info page once you’ve read through this secret menu. List of all casino games. As well as some information on calorie content, sugar and sodium, you can also discover some healthier pizzas, sides and more.With that said, let’s take a look at what the Little Caesars secret menu can offer you.
Crazy Crazy Bread
The Little Caesars Crazy Bread is what attracts many customers to this chain, helping to sway them away from the likes of Domino’sand Papa John’s. This hot, doughy bread is coated in butter and garlic.
But you can make this crazy bread even crazier. You can ask them to bake all kinds of toppings and cheese on top of it. There really is no limit to what you can turn this bread into. In fact, if you add enough toppings and enough cheese, you can make your own Crazy Bread pizza.
Go Light; Go Heavy
Looking to get some extra protein and to limit the amount of sugars and other carbs? Try asking to “Go Light” on the sauce and “Go Heavy” on the cheese. They will keep the sauce to a minimum, pile the mozzarella on top and do as you please with the toppings.
If you want, you can “Go Light” with both and then load the toppings on. You can also “Go Heavy” on the sauce and light on the cheese. This will reduce the protein, but it will also reduce the fat.
Saucy Pizza
Our favorite Little Caesars secret menu hack uses some of their delicious sauces baked into the pizza itself. If the first thing you do is rip open that sauce and pour it all over your pizza, then this is the menu hack for you.
All you need to do is ask the server to take the dipping sauce and pour it onto the dough along with the tomato, effectively baking it into the bread. It works best when the cheese is placed on the top, adding an extra kick to the dough. You can also ask them to add a little to the crust, along with some extra cheese. If you’re always leaving your crusts, this could be just what you need to convince you to clear you plate (or box, as the case may be).
Little Caesars Pizza Cake
Take a look at that pizza cake and tell me you’re not now scrambling for the pizza menu. The truth is, that piece of heaven is not on the standard menu at Little Caesars. Nor is it on the standard menu anywhere else for that matter. However, you can make it yourself with a few secret menu hacks.
Just ask them to bake a regular pizza with a deep dish pizza, stacking the two. This won’t quite give you what you see in the picture, but it’s as close as you’re going to get. It’s a big hunk of cheese, sauce and dough, and one that could become your favorite Little Caesars menu item from now on.
Flash casino games. You can also bake a combination of deep dish pizza and Crazy Bread. In fact, you can pretty much combine any menu items. If the cook is willing, then there is no end to what you can create and combine. Just be sure to send us a picture of any outlandish creation that you concoct.